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Date: Wednesday, June 22, 2005
Presenter: Susan Sweeney
Time: 5:30pm to 8:00pm
Location: Keshen Goodman Public Library
330
Lacewood Drive, Halifax NS
In this workshop you will:
- What todays current reality is in terms of web
sites and Internet marketing
- What the future will hold
- What’s happening in terms of wireless
- What’s happening with new products
- What’s new or coming in Web site value-added
services & technologies
- How to identify the top search engines
- The methodology to make your site search engine
friendly
- The key elements in the search engine ranking
criteria
- The key elements of web site design that accommodate
the search engines
- How to reverse-engineer your competition to
see how they got the search engine placement they did
- All about meta tags – why they are important,
which ones are important, and how to develop them
- All about ALT tags and their importance with
search engines
- All about Title tags and their importance with
search engines
- How to determine your most important keywords
- Where these keywords should be placed, how often
they should be repeated
- The problems with frames and search engines
- The problem with Flash and rich media and search
engines
- The latest Pay-To-Play strategies
Seats are limited reserve you spot today.
Email Tamara Grahn at events@digitalevenovascotia.org
Susan Sweeney’s Bio
Susan Sweeney is the author of the highly regarded and successful
Internet marketing book 101 Ways to Promote Your Web Site (4th edition),
now available in German. Her Internet Marketing for Your Tourism
Business, has received rave reviews from many tourism industry professionals.
101 Ways to Promote Your Web Site, has sold well over 50,000 copies.
Her books include 101 Internet Businesses You Can Start from Home,
The E-Business Formula for Success and Going for Gold.
Books are published by Maximum Press, Gulf Breeze, Florida. Susan
is also the author of numerous articles concerning Marketing on
the Internet, Export Marketing, as well as the Internet and Business.
She is an established member of the Canadian Association of Professional
Speakers, the National Speakers Association, and the International
Federation for Professional Speakers. Susan is a former Treasurer
and executive on the Board of Directors for the Information Technology
Industry Association of Nova Scotia. Susan is a past member of the
Board of Directors for the Canadian Association of Professional
Speakers.
She is the past owner of an Internet presence company, a web based
software development company whose product was marketed exclusively
on the Internet and an International Trade Commissioner for the
Government of Canada. As an International Trade Commissioner, Susan
advised many information technology and other industries on exporting
and international marketing of their products and services. In that
position she organized and led trade delegations to many areas of
the United States, England, Ireland, Germany, Austria, Russia, Ukraine,
Hong Kong, Singapore, Malaysia, Thailand, China, and Chile.
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